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商品編號： 9-719-411 出版日期： 2018/08/14 作者姓名： Collis, David J.;Hartman, Ashley 商品類別： Other 商品規格： 35p 再版日期： 2021/10/21 地域： Central America and Caribbean;United States 產業： Financial service sector 個案年度： 2016 - 2017
商品敘述：
In 2017 Edward Jones, the largest brokerage firm in the U.S., is deciding whether and how to implement a new "solutions" business model to replace its traditional "product" or "transactional" approach. Many of the required changes appeared to violate some of the tradeoffs that had made the previous approach successful. Was this the right way forward for Edward Jones? Where did this leave the classic strategy with its reliance on the one financial advisor office as the sole channel of distribution?
涵蓋領域：
Business models;Change management;Economics;Service management;Strategy execution;Strategy formulation;Innovation
相關資料：
Case Teaching Note, (5-720-456), 33p, by David J. Collis
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